Well, it certainly has a target market.
What you need to know
- Samsung has announced a BTS themed Galaxy S20+ variant, alongside a new Galaxy Buds+.
- Both devices are the same as their main versions, albeit customized with BTS' purple aesthetic.
- These BTS edition devices will be on sale between June 18 and July 9 while stocks last.
Samsung has teamed up with BTS to produce a version of the Galaxy S20 for an audience of Samsung and KPop superfans alike. Dubbed the Galaxy S20+ BTS edition and the Galaxy Buds+ BTS Edition, it's precisely what it says on the tin. A version of Samsung's already released flagship phone and wireless Buds+, but customized with BTS paraphernalia. You'll find pre-installed themes, stickers in the box, and BTS photo card. The devices themselves are purple themed, with BTS's iconic purple heart design driving the aesthetic.
Reviewing the Galaxy S20+, Android Central's Daniel Bader noted:
The Galaxy S20+ is the best Galaxy S20 phone you can buy, which makes it the best phone you can buy right now. It's not perfect, but it's close. Aside from the minor quibbles I have with some aspects of the camera, and the not-great fingerprint sensor, I have nary a criticism of the experience so far, and I've really tried to find some.
The Galaxy Buds+ have also been well-received critically, currently viewed as one of the best wireless earbuds present.
The BTS variants of the Galaxy S20+ and Buds+ will be available between June 19 to July 8 on Samsung's website, Samsung says pre-order purchases can also get more BTS branded gear, including limited edition posters, and a free BTS themed wireless charger. As it's a limited edition and not really intended for broad appeal, availability will be subject to supplies.
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