Oh Canada, Amazon's massive two-day sale is here! After being pushed back just a few months, the annual Prime Day sale is taking place on October 13 and 14. Prime Day is generally a great opportunity to snag low prices worthy of Black Friday, though you do need an Amazon Prime membership if you hope to take advantage of the discounts being offered during the sale. From Amazon Echo speakers and Fire TV Edition smart TVs to laptops, furniture, fashion, and more, Prime Day is unleashing deals in nearly every category on the site.
With so many deals flying around, it can be easy to become a bit overwhelmed with options. We're gathering the best Amazon Canada Prime Day deals you have to see before the sale ends so that you don't miss any of the top offers. You can also check out our US Prime Day deals guide for more ways to save.
If you're not an Amazon Prime member already, there's still a way you can shop the sale without shelling out for a Prime membership. Just start a free 30-day trial and you'll score all the same benefits that a regular Prime member receives, from access to the Prime Day sale to free two-day shipping, the Prime Video streaming service, and much more.
Spotlight deal
Sony WH-1000XM4 | $72 off
What's that? You'd never pay this much for a pair of headphones? Let me dispel that notion for you, because Sony's WH-1000XM4 noise-cancelling headphones are the best in the industry, period. If you're working from home and need to cut out noise from shouting kids or the leaf-blower next door, these are your best friend — and well worth the investment.
The best Early Prime Day deals
Amazon devices
Amazon Echo Show 5 | $60 at Amazon
Amazon's Echo Show 5 is one of the best bedside or office clocks you can find. It's got a big, bright 5-inch display, a camera for video calls, and best of all, it can show all of your photos through Amazon Photos when you want to take a look at something that isn't work. At $60, it's $40 off for Prime Day.
Amazon Echo Dot (3rd Gen) | $25 at Amazon
$25 for one of the most useful smart speakers on the planet? Yes, please. Amazon's 3rd Gen Echo Dot is $45 off for Prime Day, and it's the cheapest and easiest way to add Alexa to every room.
Amazon Echo Studio | $190 at Amazon
$190 for a speaker may seem like a lot, but you've clearly never listened to the Amazon Echo Studio. Featuring room-filling 3D sound that pairs perfectly with Amazon's new Prime HD music service, the Echo Studio is one of the best smart speaker deals we've seen in Canada.
Ring Video Doorbell (2020) | $95 at Amazon
Trust me, if you haven't already upgraded to a smart doorbell, you're going to want to do that... right now. Not only does it make it convenient to answer your door from anywhere in the world — or just upstairs if you're being lazy — but it works as a great security camera, too. At $95, this 2nd Gen Ring Doorbell is $35 off for Prime Day.
Headphones
Sony WF-1000XM3 | $228 at Amazon
If you care more about portability than isolation (but still need some of that good stuff), the Sony WF-1000XM3 is your best bet. At $228, these are over $70 off their retail price, and they're some of the best-sounding, and noise-isolating, wireless earbuds we've ever used.
Sennheiser Momentum True Wireless 2 | $350 at Amazon
I know what you're thinking, but hear me out. Yes, $350 for a pair of earbuds is a lot, but trust me, Canada, when I say that these are the best-sounding wireless earbuds you can buy today. Sennheiser's Momentum TW2 also have incredible noise-cancelling and ample battery to boot. Don't sit on this deal.
Lifestyle gear
LifeStraw Personal Water Filter | $18 at Amazon
The most in-demand camping product of 2020, the LifeStraw personal water filter makes it safe to drink from more natural water sources while camping or canoeing. Perfect for those chilly Canadian fall camping trips.
Check it out
Free Amazon Prime Trial
Try out Amazon Prime for free and gain access to all of Prime Day's deals in the process! This 30-day trial grants you access to all of Prime's perks, from free two-day shipping to the Prime Day sale, Prime Video streaming service, and more.
Free 30-day trial
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Other great Canada Prime Day deals
When is Prime Day 2020?
While it usually takes place during the summer, this year's Prime Day is scheduled for October 13 and 14. However, we're already seeing some deals go live early! Most of the discounts are exclusively available to Amazon Prime members, though of course, you can start a free 30-day trial to gain access to any of the deals you're interested in.
When do Prime Day deals start?
Now! Though technically Prime Day doesn't begin until midnight PT on October 13, we're already seeing early offers go live at Amazon, both on Amazon devices and on products by other brands. It's officially time to start Prime Day shopping!
Should you shop Prime Day 2020 deals or wait for Black Friday 2020?
Since Black Friday is taking place so close to Prime Day this year, we're expecting Amazon to really go all out once the sale begins. If the store wants to entice shoppers to start their holiday shopping in October rather than November, they have to offer prices that are better than what we expect to see on Black Friday. Then again, buying early is always a better idea than buying later in the year no matter the current price. You never know when the item you're planning to buy might become hard to buy or backordered, so it's generally not recommended to wait when it comes to these end-of-the-year sales.
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