How to Choose the Right Sales Automation Software

Why choosing the right Sales Automation Software is so important for growing your business?

With the right automation tool, sales processing can be like biking downhill for most companies. It can be painless.

Let’s face it: While getting bajillions of sales is great, the fact is, receiving truckloads of sales has its challenges to it. It is by no means all sunshine and rainbows.

What “challenges” am I referring to?

Think contact management, order processing, customer engagement, or order tracking, etc.

I can write an entire novel about the nuances of getting truckloads of sales. But then again, that’s not really the point of this guide, isn’t it?

I’m sharing this with you to help you with your sales processing problems.

Instead of you (or your company) processing everything manually, you can opt to choose sales automation software programs to save time.

With the right sales software, you can automate a good bit of your sales processing tasks.

What would take you hours (even days) to process, you can process in a matter of minutes with the right software.

In this guide, we’re going to talk about five of the best sales automation programs. We’re going to look into what each of them can do, and who, between the five of them is the best (at least, based on my opinion).

Let’s hop right in.

1. Growbots.com

Growbots isn’t just your average sales automation tool — it is an AI for sales.

There are several good things to be said about this software.

For one thing, Growbots doesn’t just help their users with generating leads/data, but it can also be used for sales engagement.

That right there is a crucial bit since some sales automation tool only does one or the other.

These are some of the other crucial points about Growbots that’s worth mentioning:

• Despite all the features and functionalities of the software, the platform is very intuitive and easy to use.
• It generates your list automatically based on your Customer Relationship Management data.
• The software has a self-updating database.
• Extensive use of machine learning
• It runs on autopilot and it can help you with your campaign management (inbox management or rescheduling, etc.)
• The company has a rock star customer support team. They get things done, and they do it fast.
• Salesforce bi-sync

It’s also worth noting that the company has over 90 employees where 30 of them are in product development.

Their team members are also made up of seasoned marketers; those who have a solid grasp of what their customers’ needs are.

With how the platform works, it is ideal for small to mid-sized businesses that has a sales team for closing and lead generation.

2. ZoomInfo.com

ZoomInfo specializes in lead generation.

Its Growth Acceleration Platform helps its users generate a list of targeted people who are a close match to their ideal customers.

The platform is able to come up with several pertinent data about the list that they generated like email addresses, phone numbers, employment history, or even web mentions (among other things).

The tool can also help their customers with database analysis where they can conduct an audit of their accounts or contact records, or even see the trends within their customer base.

ZoomInfo has four main platforms:

• Contact and Company Search
• Data Management
• Account Targeting
• Campaign Optimization

3. Discover.org

Just like ZoomInfo, DiscoverOrg’s forte lies in generating leads.

The platform provides their users with a list of people that match their buyer persona’s profile. DiscoverOrg automates the process of generating the list of profiles so their users can focus on outreach and closing sales.

It’s worth noting that DiscoverOrg can filter/categorize its generated list by department so their users can create a strategic — let alone personalized — outreach message when reaching out to the people on the list.

The software can also tell its users about the tools and software that their prospects are already using. This makes it easier for DiscoverOrg’s users to create a compelling sales pitch when contacting the people on their list.

If there’s a clear downside about both ZoomInfo and DiscoverOrg, it’d be how their software doesn’t have inherent outreach features that allow their users to connect with the people on their list.

DiscoverOrg, however, partnered with Outreach.io to give their users a means of connecting with their audience.

4. Outreach.io

Outreach is a sales engagement platform that sales representatives or managers can use to close more sales, improve the productivity of their sales team, and keep their CRM updated (among other things).

Whether you’re a sales representative who prospects, closes sales, manages an account, or you’re with the sales management & leadership team, Outreach can help optimize your workflow so you can do more in a shorter span of time.

The platform has several features to help you manage your sales process:

• Inbox integration
• Intelligent sales automation
• Voice Dialer
• Sales sequence

Outreach even has Engagement Analytics features for their users to help them analyze how their campaigns are going.

Of course, the more insight they get about their campaigns, the better decisions they can make about driving more sales.

5. Salesloft.com

Salesloft is a software that salespeople can use to engage with their audience.

The platform prides itself as an “all-in-one-place” for your sales processes. While the statement is certainly true to some extent, I’m afraid the platform’s focus is mainly on sales engagement.

When it comes to generating a list of profiles, Salesloft is far from Growbots, ZoomInfo, and DiscoverOrg’s level.

Salesloft has several amazing platforms that can help you optimize your sales engagement process. They have an email platform, dialer, analytics, and integration (among others).

While there are a lot of good things to be said about Salesloft, I’d like to highlight how the platform has the Live Call Studio feature.

The feature is what managers and trainers can use to coach their teams in real-time.

With how crucial training can be for a company to excel at their sales initiatives, Salesloft’s Live Call Studio is without a doubt a good addition to the platform.

Who’s the winner?

While all the programs that we covered are amazing in their own right, I’d choose Growbots to be the best sales automation software.

Not only does the platform have both lead generation and outreach features, but Growbots even automates both processes.

The other four platforms, however, can only be used either for lead generation or sales engagement, not both.

It’s also worth emphasizing that the quality of leads that Growbots generates are of higher quality.

With other lead generating platforms you’ll get tons of undelivered emails or wrong phone numbers; this rarely happens with Growbots.

What’s next?

What are your thoughts about the sales automation programs that we covered?

Have you had the chance of using any of them?

What kind of results have you gotten from using the software?

If there’s anything that you’d like to share with the community, then please add your ideas in the comments section below. Cheers!

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